Email Marketing for Herbalife Distributors

“Email is dead.”

^ The only people you’ll hear that from are one of those hypey “marketing gurus” out there who like to make sensationalist claims just for attention.


Someone who isn’t doing email marketing correctly.

But the truth is that email is alive and well

Want proof?

Let me show you some recent stats…

  • 99% of consumers check their email every day (and over 50% check it more than 10x a day).
  • In the US, email is by FAR the preferred way for people to get brand updates.
  • 59% of people say email marketing influences purchase decisions.
  • Even 73% of Millennials prefer their business communications to come from email.
  • When it comes to purchases made as a result of receiving a marketing message, email has the highest conversion rate (66%)?
  • For every $1 spent, email marketing generates $44 in ROI
  • The average order value of email is at least 3x higher than that of social media

I could go on, but I think you get the point:

People still use email all the time.

In fact, not only is email NOT dead…in most cases, it’s better than social media.

You see…

Social media channels barely even show your posts to followers anymore…


Because they want you to spend money on ads to reach your own followers! 

How crazy is that?!

Take this example.

Our Wellness Coach Pro FB page has 11,100 followers as I write this email.

I made a post last night, and it’s been shown to just over 100 people.

That's 0.009%

Now let’s compare that to my last few emails I have sent out to my email list.

20-30% Open rates!

So literally 20-30x more eyeballs on any message I want to get out!

So what’s the takeaway?

  1. You need to own your list

Just because you have FB followers, Instagram followers or whatever other social media channel of the month – you DO NOT own them. They can shut your account off at any time for whatever reason they want.

  1. Have them in your CRM / Email platform

This is so you can send them an email whenever you want to about whatever you want to.

And there is no algorithm that’s going to suppress your message.

When you hit “send” it goes out to your list…period.

And by the way, you can always email your list and push them to whatever social media channel

you want to.

  1. When you do email marketing correctly – it’s highly effective.

You’ve seen all of the proof above!

Okay, okay…

…so how do you get started with email marketing?

We’ve made it easier than ever to be a highly effective email marketer inside of HBZoom.

All of your contacts are stored in your own CRM so that YOU OWN THEM, and you can email them at any time.

From there you can either…

  1. Write and send your own emails.
  2. Use our pre-written templates and newsletters. These are all specific to Herbalife products, recruiting, weight loss challenges, skin care and more! And you can send them with just a couple clicks of the mouse. 

Try HBZoom for 14 Days for just $1

Tax Savings for Herbalife Distributors

Most people start an Herbalife business to create extra income…

…but something that is often overlooked is the massive tax savings that are available to you right away by starting a Home-Based Business.

Sandy Botkin, nationally re-known tax advisor, says in his new book “Lower Your Taxes Big Time” says most people can save $5,000 or more in taxes just by starting a home-based business!

How is that possible?

It's because the IRS allows you to start deducting expenses that are needed to run your business. Many of the expenses you are paying for whether you have a business or not (you just aren't able to “deduct” these expenses if you don't own a business)

Here are some example expenses you can begin to “deduct” by starting an Herbalife Business.

  • Cell phone
  • Mileage on your vehicle (currently 54 cents per mile)
  • Product inventory
  • Office expenses (including computer)
  • Travel
  • Website expenses and marketing tools (like
  • FB Advertising (Learn more about How to Promote Herbalife on Facebook)
  • and much more…

So as you can see, even if you never made Mill team, Prez team or higher in Herbalife … you should have an Herbalife business for the tax benefits alone!

Here Are 3 Steps You Can Take to Maximize Your Tax Savings

#1 Get Educated

A great book to pick up is “Lower Your Taxes Big Time” by Sandy Botkin.

This will give you a great idea on what is and what is not tax-deductible.

DO NOT leave this completely up to your accountant or anyone else. You don't have to know all of the ins and outs or know how to file your own taxes. But you need to know what tax deductions are available to you and this book will lay it out in a very simple and common-sense approach.

#2 – Track Your Expenses with QuickBooks Online

The most tedious part of reducing your taxes is keeping track of expenses…QuickBooks Online makes it very easy.

It allows you to easily…

  • Categorize your expenses (with automated recognition rules)
  • Invite your accountant to review reports (without manually taking them the paperwork)
  • Generate profit/loss reports
  • And more…

We suggest the online version because your expenses will sync between all of your devices and if you ever switch devices you don't lose your work.

Get 50% off of Quickbooks Online Here (This is a special link for our readers only to get this discount)

#3 – Find a Small Business Accountant

Even though you have a good idea on what tax deductions are available to you and you've got all of your expenses neatly categorized a good small business accountant is worth its weight in gold.

Tax laws are continually changing and you want an accountant who stays on top of all of the latest rules and regulations for several reasons…

  • Following the latest tax laws
  • Continue to maximize your tax savings
  • File your taxes at the end of the year
  • Prepare any quarterly estimates
  • Advise you on business structure (depending on how much you are making certain business structures may be more advantageous from and tax and/or legal standpoint)

Disclaimer: This is probably a great place to mention that we are not accountants. This article is to outline some simple steps we have taken to simplify our own record keeping, taxes and maximize our tax savings. We are not liable for any actions you may take. As with anything in life your are responsible for your own actions and any benefits or consequences that may come from your actions.

How to Promote Herbalife on Facebook

How to Promote Herbalife on Facebook

According to Alexa, Facebook is the #4 most visited site in the U.S. (As of writing this post)! So the opportunities to promote Herbalife on Facebook are enormous…


…You need to learn how to promote correctly!

…Promote the wrong way…you'll alienate all of your friends (and you'll be left wondering why people won't buy from you or return your messages).

…Promote the correct way…and people will not only buy from you but they will be contact you asking how to order!

So let's look at a couple of these promotion strategies now…

There's Two Main Categories of Promoting on Facebook

  • Organic (Free) These are posts you make on your own timeline or business page. The upside to organic traffic is that you typically have a “warm” relationship with these people so they already have some level of “know, like, trust”. The downside is that you are limited by your friend / follower count.

One of the biggest mistakes we see new Herbalife people making with organic post is simply posting product images all day every day saying basically just saying “buy my stuff…buy my stuff”.

So what's a good idea for a post? Well, there are many…but…

…One great type of post is a “new client recognition” post.

Simply recognize your new clients, give them genuine praise and what you appreciate about them, how excited you are for them (and why). Then give a link to your landing page where people can find out more. information (If they want to). Keep it lighted hearted, fun and genuine.

Here is a sample post.

(We cover these promotion strategies in depth in the training area of – including what to say, what images to post, how to follow up with prospects, etc…)

  • Paid Ads (Obviously paid) – Ads that you can run to targeted groups of people. The upside to paid ads is that its highly targeted (For example, you can run a 3 day trial ad to people who are interested in weight loss centers) and that you can scale up your advertising to reach as many people as you want. The downside is that is that you are limited by your advertising budget.

Once you get your ads dialed in…it just becomes a matter of how many leads and sales do you want…

For example. Here is a test ad Im running for the 3 day trial. So far its generated 480 leads at 2.64 per lead…and that's just 1 test ad! The opportunities are limitless.

Needless to say this takes some time, some skill and some money to get dialed in…but its worth it. If you want to short cut your learning curve make sure to visit the link below.

(Want to learn more about how to use paid ads to promote your Herbalife business? Click Here to Learn how we help top leaders generate 3-5 buyer leads per day and up to 53 sales per month using paid fb ads)


Which strategy are you most excited about learning? Which strategy fits the way you want to build your business? Let me know in the comments below.

Herbalife DMO Ideas

Herbalife DMO Ideas That Produce Sales

If you're looking around for DMO ideas…no doubt you already know what DMO stands for.

But just in case…

DMO = Daily Method of Operation

Essentially, it's how you're going to market and grow your business each day and invite people to learn more about what you do.

Now, the great part about building an Herbalife business is there are SO many ways you can build your business. It's really up to you.

Before we jump into the DMO ideas here are a couple of things you should keep in mind no matter how you decide to build.

#1 – Pick 2-3 DMO's that suit your goals and decide to master them

We've seen a lot of people just “dabble” in all sorts of DMO's and never really have success with any of them because they weren't committed to mastering them. So, learn the skills and stick to it until you succeed. That leads me to point number two…

#2 – Work a 90 Day Plan

90 days will give you time to build you “pipeline” of prospects and some momentum in your business.

#3 – Track Your Results

No matter which DMO's you pick I would suggest tracking 3 metrics…

-# of invites

-# of leads

-#of sales

This will give you a good idea of where things went right (or wrong) at the end of 90 days and where you need to improve.

So, the first thing you need to decide is what you are inviting people to. For example, inside of HBZoom we have things broken down into training categories like….

  • 3 Day trials
  • Weight loss challenges
  • Recruiting
  • Nutrition club training
  • 21 day shake challenge etc…

Once you have decided that you can determine which DMO's you will use to start the inviting process. So let's dive into these ideas now.

I'll divide this into 2 categories: Online and Offline.

Online Herbalife DMO Ideas

  • Free FB & Instagram marketing strategies (Posts, direct messages, stories)
  • Paid FB & Instagram ads
  • Email marketing
  • Blogging
  • Text invites (even though this isn't technically “online”)

Offline Herbalife DMO Ideas

  • Use, wear (the button), talk
  • Free smoothie invite flyers (If your working out of a nutrition club)
  • Practice wellness evaluations
  • Car Signs
  • Branded clothing
  • Referrals
  • Samples
  • Surveys
  • Flyers

Lastly, you will need to decide where you are inviting your prospects to get more information.

In HBZoom we have built 1-3 page websites to invite your prospects to that do all of the “selling for you”. So, your primary job is inviting people to your personalized website to get more information. We also have specific inviting scripts and step-by-step Herbalife DMO training to help you learn that process so you never have to guess about what to say.

Other options would include inviting people into a nutrition club, sitting down 1-on-1 to do a presentation, or presenting over the phone.

Either way I hope that gives you some great Herbalife DMO ideas to get your business started. Which DMO are you going to try out first? Leave us a comment below to let us know!

Herbalife Basic Training

Herbalife Basic Training (For New Distributors)

So you just signed up in Herbalife…


…Now you're wondering how to get started, right?

Well you're in the right place!

To be successful as an Herbalife distributor you'll need to learn skills in 3 specific areas.

#1 – Company & Product Training

#2 – Prospecting & Inviting

#3 – Helping Your Clients Get Results

Want to learn these skills step by step?

Create your free Herbalife Basic Training account and we'll walk you though each step with full videos, pdf downloads, word-for-word scripts and more! You'll also get access to our famous 10-5-1 training which walks you though selling your first 10 3-Day Trial Packs! **Must be an active distributor with an active distributor ID in the United States or Canada to create an account or you will be rejected**

Never Make a Grammar Error Again (Download this Free Writing App)

Hey guys, just wanted to do a quick review on one of my new favorite writing tools.

In the past I would try to get out content quickly without my wife doing the proof reading…

…and what do you know….

I would usually get back 3-4 messages saying something like…

“you missed a comma” or “you have 2 typos in the second paragraph”, etc…



The other day I download this free writing app called Grammarly.

It's been a LIFE SAVER!

As you'll see in the video above it caught 7 mistakes in just my first email.

The best part is it doesn't slow me down when trying to write my content (I don't have to wait to get it out)


Whether you're writing…

…blog posts


…Linked-in posts

…FB posts

…or some other type of writing…

Grammarly is a must have tool!

As of right now it's still free to download.

Watch the video above to see how I'm using it in my business.

Or if you're ready to download it for yourself…

Click Here to Download Grammarly for Free

All the best,



Mark Hughes Top 36 Beliefs

A look into the mindset of Herbalife's visionary founder.

1) I can have everything I want and become who I want to become if I’m willing to work the plan.

2) Follow the system of successful people before me, if I want the same success.

3) Build a business with absolute, 100% integrity.

4) If I compromise my activity and don’t do the plan, I will fail.

5) I must do it UNTIL….

6) Everything is “No problem!”

7) I always do what is best for my distributors and the people first.

8) I can compress time by doing more and I will achieve more, faster.

9) Consistency will be the Cornerstone of my success.

10) Keep it simple.

11) Love and trust all the products.

12) I trust my upline implicitly and follow them exactly.

13) I always qualify for everything, no matter what.

14) Get as many people to qualify for all the events with you.

15) Everything must be duplicatable.

Attn: Herbalife Distributors

Tired of not having enough clients? Click Here to Learn How to Attract a Steady Stream of New Clients Each Day without Handing Out More Flyers of Starting a Nutrition Club

16) I use all the products, everyday.

17) I never, under any circumstances, judge anyone.

18) I always always paint the BIG PICTURE for everybody, no matter what. Let them decide.

19) I will give and invest a piece of me into the people.

20) I believe in everybody, that they can make it to the top, no matter what.

21) Take care of my family and nurture them always.

22) Always be the most excited and the most serious.

23) I always promote myself ahead, at least 90 days.

24) I always think bigger than I can imagine; favorite question – “and then what?”

25) Grow as a person and everything will grow around you.

26) The message is more powerful than the messenger.

27) I never violate these 3 rules with people: Always make them feel good about themselves first, Herbalife and myself.

28) Always make that little extra sacrifice; sacrifice is giving up something valuable today for something more valuable tomorrow.

29) Never, ever quit!

30) Always keep recruiting first line.

31) Always look the part.

32) I never forget where I came from. (Humble & Equal)

33) “Always be loyal to Herbalife.”

34) Always have FUN!

35) Always keep your humility.

36) Never forget numbers 1-35.

Attn: Herbalife Distributors

Tired of not having enough clients? Click Here to Learn How to Attract a Steady Stream of New Clients Each Day without Handing Out More Flyers of Starting a Nutrition Club